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Describe your site. AI builds it. You own it as Markdown.

HugoBlox is the open-source framework for building professional sites from structured Markdown — landing pages, portfolios, blogs, publications, docs, and more.
Pick a template, let Hugo Chat AI generate your pages, and deploy anywhere. Every file is plain Markdown you can read, edit, and own forever.

Generate Pages with AI   |   Browse Templates   |   Ownable CMS for VS Code

_{Trusted since 2016 · 150,000+ sites (Meta, Stanford, NVIDIA) · Rated 4.9/5 by users (official survey) · Used by teams at NVIDIA Research, MIT, and King's College London · Featured by GitHub Release Radar}

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⚡ How it works

1. 🎨 Pick a template Choose a template or scaffold with the CLI. Landing pages, portfolios, blogs, research sites, docs — ready in seconds.

2. ✨ Generate pages with AI Open Hugo Chat and describe what you need. "Create a landing page with hero, pricing, and testimonials" — done.

3. 🚀 Deploy anywhere Push to GitHub. Deploy on Netlify, Vercel, Cloudflare — or any static host. No database. No runtime. Free hosting.

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🏆 Why HugoBlox

Every other tool makes you choose. HugoBlox doesn't.

	AI site builders (Lovable, v0, Bolt)	CMS platforms (WordPress, Webflow)	HugoBlox
AI generates your pages	Yes	No	Yes
You own the output as readable files	No — React code	No — locked in a database	Yes — plain Markdown
Works without a runtime server	Sometimes	No	Yes — static HTML
Structured content types (publications, projects, team pages)	No	Partial	Yes — 20+ built-in types
Human-editable after AI generates it	Barely	Through the CMS only	Yes — it's Markdown
Free to host forever	No	No	Yes
Open source	No	No	Yes — MIT licensed

[!IMPORTANT] The pitch: other tools generate code you can't maintain or lock your content in a database you can't leave. HugoBlox gives you AI-generated pages as plain Markdown on a Tailwind + Hugo stack — readable, portable, and yours.

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🧱 What you can build

HugoBlox includes 20+ structured content types with proper front matter, metadata, and layouts. Tell Hugo Chat what you need and it generates the right one:

• 🚀 Landing pages — hero, features, pricing, testimonials, CTA sections via the block system
• 📝 Blogs & articles — posts with tags, categories, authors, and SEO metadata
• 💼 Portfolios & project pages — showcase your work with descriptions, tech stacks, and images
• 📚 Publication pages — academic papers with BibTeX/DOI citation workflows
• 📖 Documentation — searchable docs with sidebar navigation and versioning
• 👥 Team & author profiles — bio, avatar, social links, publication lists
• 🎤 Event & talk pages — conferences, workshops, presentations with slides
• 🎞️ Slide decks — Markdown-powered presentations using reveal.js
• 📄 Resumes & CVs — structured career pages, exportable to PDF
• 🔬 Jupyter notebooks & LaTeX — render .ipynb and math-heavy pages natively

Browse all templates

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🛠️ Get started

Step 1: Create your site

Option A: Start from a template (fastest)

[!TIP] Pick a template and launch in your browser in 60 seconds: Browse templates

Option B: Use the CLI (full control)

# Requires Hugo Extended & Node.js
npm install -g hugoblox
hugoblox create site

Step 2: Customize with AI + visual editing

Hugo Chat — AI page generation Describe what you need in plain English. Hugo Chat generates structured Hugo pages with correct front matter, shortcodes, and HugoBlox blocks. "Generate a landing page for my consulting firm with services, testimonials, and a contact form" Try Hugo Chat — free

Ownable CMS — visual editing in VS Code Drag-and-drop blocks, live preview, and YAML validation without leaving your editor. The power of a visual website builder inside VS Code. Install Ownable CMS from the Marketplace Open your HugoBlox project Click the Ownable icon to start editing

[!NOTE] Need docs? See docs.ownable.dev for guides, configuration reference, and best practices.

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🔓 Open source. No lock-in. No catch.

• ✅ MIT licensed. The framework is and will always be open source.
• ✅ Plain Markdown files. Your content is never locked in a database or proprietary format. Take it anywhere.
• ✅ Static output. No server to maintain, no database to patch, no vendor to depend on.
• ✅ Free hosting. Deploy to Netlify, Vercel, GitHub Pages, Cloudflare Pages — all free tier.
• ✅ AI is free to start. Hugo Chat includes free messages every day. No credit card needed.
• ✅ Future-proof. Markdown has been readable since 2004. Your content will outlast any platform.

[!IMPORTANT] "Every AI website builder generates React code you'll throw away in six months. Every CMS locks your content in a database you'll never migrate. HugoBlox is the gap between them."

Want more? Upgrade to Pro for visual editing, AI automations, BibTeX import, and priority support. Compare plans →

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🌍 Who uses HugoBlox

HugoBlox powers sites for researchers, consultants, founders, developer advocates, and teams at organizations including:

• NVIDIA Research Labs
• MIT MetaConscious Group
• King's College London
• Stanford, Google, Meta, OpenAI

_{150,000+ sites created since 2016. Rated 4.9/5 by users.}

"We tried Lovable and v0 first. They generated a landing page in minutes — but it was 400 lines of React we couldn't touch. Hugo Chat generated the same page as Markdown files our whole team could edit. We shipped that afternoon. Hosting: $0/month." — Priya Ramanathan, Co-founder & CTO

"I described our research areas to Hugo Chat and it generated 30 publication pages with correct BibTeX metadata, team profiles, and a news section. My postdocs were editing their own pages within an hour — it's just Markdown. No CMS training, no tickets to IT." — Dr. James Park, Principal Research Scientist, Applied AI Lab

"I've rebuilt my site four times — Jekyll, Gatsby, Next.js, Notion. HugoBlox is the first time I know I won't have to again. My content is plain Markdown. If something better exists in five years, I take my files and leave. Nothing has come close." — Marcus Oliveira, Senior Developer Advocate

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🚀 Ready to build?

Pick a template, let AI generate your pages, and deploy for free.
Your content stays as Markdown you own forever.

Generate Pages with AI   |   Browse Templates   |   Read the Docs

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Community & support

• Questions? Join the Discord or search the Docs
• Bug? Open an Issue
• Want to contribute? Read the Contributing Guide
• Love it? Star this repo — it helps others find it

Sponsors

❤️ Sponsor on GitHub | 🏢 Become a Partner

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License

Copyright 2016-present Lore Labs. Released under the MIT License.

_{HugoBlox is a trademark of Lore Labs.}